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Free Masterclass · Thursday August 27

How wellness gurus are making bank (while you do all the work)

The free masterclass for health and wellness practitioners who put in the reps and are ready to out-earn the amateurs, without chasing followers, becoming an influencer, or pretending to be someone you're not.

Thursday August 27 · 7pm ET · Live on Zoom

Save my seat
They have no training, and they have your clients.

The question you ask at 2am

How are all these amateurs making a sh*t ton of money

And you, with the training, the client-facing hours and the lived experience, are the one still pricing your work like you’re asking for a favor. (You know the moment. You say the number out loud and then immediately start explaining it.)

They move fast because nothing is at stake for them, and they get paid on products and links that sell whether or not they show up. (Meanwhile you are breaking a sweat through a ninety-minute intake for someone who found you through a friend of a friend and still expects the friend discount.) I'm going to show you exactly how that works, and how we get paid the same way for the work we actually do.

What you'll walk out with

Five things you walk out holding

01

The strategies the amateurs are using to make bank.

02

The 100-year-old decision that made us invisible.

03

The eight rules subconsciously running your online practice.

04

The reason “just post consistently” has never worked for us.

05

The plan to reclaim our space.

Reps, not letters.

Before you register

This room has a bouncer

You're in

  • You have spent years working with people who were genuinely unwell.
  • You built a practice, and your clients come back for the transformation.
  • You get paid because somebody got better.
  • However you learned it counts, whether that was school, an apprenticeship, a mentor, or your own body being the teacher.

Keep walking

  • Your only income arrives through an affiliate code or a downline.
  • You have an audience, but you have never actually practiced.
  • You want a script that works without the training underneath it.
  • You want this to be easy. (It gets easier. It does not start easier.)

Who's teaching this

Hey there, I'm Michelle

I graduated from Bastyr University in 2012 and practiced for the next nine years, doing naturopathic medicine and acupuncture. I dabbled in every part of the paradigm along the way. I was a primary care provider, I was credentialed with the insurance companies, and I ran my own cash-based private practice.

I moved the whole thing online in 2018 and spent seven months at zero income, making ends meet by house-sitting through Rover while I figured it out. After that came my first $20,000 day.

In 2021 I ditched both of my licenses and kept the training, the hours, the wisdom and the experience. (My family took that news about as well as you would expect.) I started teaching health and wellness practitioners how to break out of the box and build their own practices back in October 2019, and well over a thousand of them have learned my strategies, skills and frameworks since.

What we'll cover

The whole hour, laid out

Everything you need to know

The practical bits

When
Thursday, August 27, at 7pm ET.
How long
About an hour, including questions.
Where
Live on Zoom. The link comes to your inbox as soon as you register.
Is there a replay
Yes, and it comes down at the end of the month.
Do I have to be there live
No, although there is nothing like being in a room while it is actually happening. If you want your questions answered in real time, you will want to be there.
What it costs
Nothing.

And then the good part

There is a version of this where your bank account fills up and your calendar clears out

In that version you say your price and then stop talking. You take a Tuesday off without doing the math on it first. (Wild, I know.) You get to be the one people find, and it costs you a fraction of what you are spending now.

I have watched a lot of practitioners walk into that version, and the walk is much shorter than it looks from where you are standing right now. It usually starts by taking back one thing you gave away years ago.

Save your seat

Thursday August 27 · 7pm ET

The class runs about an hour, live on Zoom. There will be a replay, and it will not be up forever.

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